Airvac Services Canada had plans to participate in a local trade show within their industry, attracting several key prospects. Opting for a booth at the event, they aimed to distribute printed materials to potential clients.

To ensure effectiveness, we began by gathering insights about the trade show, including attendee numbers and demographics. Understanding our audience allows us to tailor materials accordingly.

Established in 1966, Airvac's brand hadn't undergone a refresh since the early '90s, sporting a dated look. Convincing them of the need for a slight logo refresh, we simplified the font and cleaned up graphical elements while preserving their longstanding brand identity.

Initially envisioning a simple letter-size leaflet, after discussions, both parties agreed on the benefits of creating a more engaging piece. Thus, we crafted a square brochure with two folds, providing six panels to convey the Airvac story and highlight core services quickly. Opting for a heavier silk matte paper stock emphasized quality and professionalism.

Integrating the company's original branding color, we enhanced the design by colorizing photos and introducing two complementary colors for continuity and visual appeal.

As the trade show approached, the Airvac team sought attention-grabbing elements for their tight table space. We proposed pop-up banners, designed to complement the brochure, maintaining consistency in messaging and branding.

The trade show proved successful, with Airvac continuing to distribute brochures at subsequent meetings with potential clients.

Ravensfoot remains Airvac's trusted partner for design work, with graphic elements from this project extending to other advertising endeavors for the company.